Wallflower Floral Design

We refreshed Wallflower’s identity to better capture the brand’s duality: cute with a slightly edgy streak, playful yet still whimsical. The goal was to elevate the visual system to support growth across retail and online, while creating stronger cohesion across every touchpoint.

The result is an intentional, versatile logo suite and a refined visual language that feels unmistakably Wallflower. From print to web, the brand now carries a unified personality that is expressive, romantic and a little unruly, creating a strong foundation for future growth.